Aiming to showcase the true beauty of martial arts through the creation of authentic heroes and the world’s

most captivating events in the GCC Region, 971 Fighting Championship is planning to plant its roots as the Middle East largest sports media property.

971’s mission is to champion the many benefits and values of martial arts such as respect, courage, integrity, and humility. By telling athletes’ inspirational stories, 971 hopes to provide society at large with role models to look up to, characters that empower people with the hope, inspiration, and strength to overcome adversity in their daily lives.

Headquartered in Dubai, 971 employs world-class production standards and industry-leading event production to hold the largest sports entertainment events in major cities across the Middle East. Each

spectacle features some of the biggest blue-chip partners in the Region and stars the best international martial artists.